Art Director & Graphic Designer
The Graphic Designer is a creative professional who, starting from a concept, develops the event’s visual identity and all related materials, with the aim of producing visual outputs that are creative, attractive and functional to the event. Drawing on both artistic sensitivity and technical skills, they produce a variety of materials: logos, visual content, graphic adaptations of the image both for digital use and for the physical event, such as bumpers and digital materials.
They may have different technical skills (motion graphics, 3D, Adobe Suite) and are responsible for carefully selecting colours, animations, font types and sizes, and images, identifying the most creative solutions to convey and visually represent the message.