"Business in Fiera" – Exhibitor Training
Business in Exhibition
Taking part in an exhibition can be a major opportunity for growth—but only if the right strategies for planning, communication, and follow-up are in place. The Business in Exhibition course helps exhibiting companies, especially SMEs, navigate the complex exhibition ecosystem with confidence, maximising both economic impact and reputational value.
Tailored Programmes
The training pathways are fully customised according to the specific needs of commissioning bodies (exhibition organisers) and course participants (exhibitors). This approach makes it possible to work on real cases and concrete challenges, ensuring that learning is immediately applicable to business contexts.
What You Will Learn
- How to effectively plan participation in an exhibition
- The fundamentals of integrated communication to present the company and its products effectively
- How to organise the stand and prepare the team for successful visitor engagement
- Digital marketing strategies to enhance visibility and extend the impact of the exhibition
- Follow-up techniques: turning contacts into real clients and assessing return on investment
Why It Works
The course combines theory with practical examples, enabling participants to gain simple, effective tools for managing every stage of involvement in a trade show.
Companies that have chosen us:
For requests or information: accademia@fondazionefiera.it