PROGEA
Master in Trade Show, Event and Congress Design and Management
START: 18 NOVEMBER 2025
PROGEA is the Master’s programme dedicated to the creation and management of exhibitions, trade shows, events, and congresses. It is promoted by Accademia Fiera Milano in collaboration with the University of Milan.
This intensive and immersive programme prepares Exhibition and Event Managers, capable of overseeing the conception, design, and organisation of both individual and large-scale events.
Updated annually, it aligns with the evolving exhibition and event industry and offers numerous professional development opportunities, including internships and real project work.
Didactics
The Master is structured into 500 hours divided into four modules with theoretical lessons, practical exercises, workshops, and orientation.
Classes take place Monday to Friday, from 9:00 a.m. to 1:00 p.m., with extended sessions until 6:00 p.m. on Tuesdays and Thursdays.
Attendance is mandatory (minimum 75%) and the final exam consists of presenting an internship report.
Marketing & Communication
Exhibition/event product strategy, competitor analysis, pricing, media partners, suppliers, venue selection, web & social promotion.
Concept & Brand
Brand identity as a starting point for communication concepts for exhibitions and events.
Visual & Set-Ups
Materials, exhibition layouts, and exhibition design project supervision.
Organization & Management
Planning and managing exhibitions, congresses, and events.
Personal Branding
CV development, job search tools, interview simulations, career guidance.
TOTAL 60 CFU
Real exhibition projects
Students work on a real international exhibition or event, applying design thinking, analysis, and creativity tools.
Past collaborations include: Milano Fashion&Jewels - Salone del Mobile - Miart - MICAM - Lineapelle - MIDO - Milano Unica.
Want to learn more about Accademia Fiera Milano?
Open days, workshops, meetings with students and lecturers. A chance to explore courses, ask questions, and understand whether our offer is right for you.
Editions of Progea
Alumni
Hours of internship
Faculty
Admission
Requirements
Open to Bachelor’s/Master’s graduates with relevant experience.
Motivation, teamwork ability, and interest in the event and exhibition sector required.
Scholarships
Fondazione Fiera Milano offers two scholarships (full or partial).
Career
Internship
At the end of the on-campus program, Accademia Fiera Milano offers every student a guaranteed curricular internship within one of the top companies in the events, exhibition, communication, and marketing industries. This internship is a key component of the Master’s Program and a real opportunity to put your skills into practice, build experience, and take your first steps into the industry.
Professional Opportunities
At the end of the Master’s Program, you’ll be ready to access key roles in event and trade show organizations, agencies, exhibition centers, corporate companies, and sector startups. Career paths include:
- Event Project Manager
- Exhibition Coordinator
- Marketing & Communication Specialist
- Logistics Manager
- Corporate/Cultural Event Producer
