MEED
Master of Arts in Event and Exhibition Design
START: JANUARY 2026
MEED is the Master’s Program in Event and Exhibition Design promoted by Accademia Fiera Milano and SPD – Scuola Politecnica di Design.
The fusion of two worlds: spatial design and the organization of exhibitions and events. This is MEED, the Master of Arts in Event and Exhibition Design created for graduates from all over the world.
An interdisciplinary program promoted by Accademia Fiera Milano and SPD – Scuola Politecnica di Design, MEED aims to train a new generation of professionals who combine a design-driven approach with solid skills in management, marketing, and communication.
The teaching method is based on design thinking, applied both to physical and digital spaces and to the interactions among different groups of clients and stakeholders involved in major events.
There is no network without building a meaningful platform of relationships. That is what sets MEED apart: it strives to shape Event and Exhibition Designers capable of conceiving, designing, managing, and communicating innovative and successful formats.
Didactics
A full-time, 2 years programme divided into 20- and 40-credit modules, followed by Advanced Practice and a 60-credit Major Project.
Attendance is required.
Exhibit & Event System and Management
Gain a comprehensive understanding of the exhibition and event system.
Design Thinking
Dive into the world of Design Thinking for events and exhibits.
Exhibition Design
Explore the foundational principles of exhibition design and develop three different Exhibition projects: Museum spaces and exhibitions, Trade fair spaces and installations, Retail spaces.
Event Design
An immersive, hands-on experience, exploring the theory, history, and design of the event sector, by two design workshops - one for a major company, and one for a cultural institution - will offer opportunities to showcase your creativity.
Advanced Practice / Internship
The Internship/Advanced Practice pathway offers numerous significant advantages, making it an ideal choice for those who wish to maximize their education and gain high-level practical experience. This programme includes not only an internship but also the Major Project.
The 15-week module is a unique opportunity to experience a first taste of the professional or academic life ahead of you and to test the knowledge and skills acquired in your studies. Only students enrolled in the 2-years programme can take this module.
Major Project / Thesis
The Major Project is the final individual research project that will allow you to investigate a specific topic at a high level, within a proposed research framework or project brief.
This project not only represents the culmination of your education but also marks the beginning of your professional career.
Real Projects for Hands-On Learning
Each module of the master in Trade Show, Event and Congress Design and Management includes workshop sessions focused on key topics for future Event and Exhibition Designers, such as museum and retail space design, the creation of large-scale events, and the development of new trade show formats. Guided by dedicated faculty and coordinators, students experience the design thinking method first-hand, transforming it into a working approach that will accompany them throughout their professional careers.
Would you like to learn more about Accademia Fiera Milano?
Join our dedicated events: open days, workshops, and meetings with faculty and students. They offer an opportunity to explore our programmes, ask questions, and understand whether this is the right path for you.
You don’t need to decide right away—come and get to know us!
Hours of advanced practice
Countries of origin of our students
Main workshops each year
Admission
Requirements
To be admitted to the Master of Arts, students must hold an upper second-class (2:2) undergraduate degree or higher in art, design, or other creative disciplines from any programme recognised at ISCED level 6. Graduates in scientific fields, social sciences, and the humanities may also be considered, as well as candidates who have gained significant professional experience in the field of the selected master’s programme.
SPD also considers other relevant experiences and/or participation in SPD preparatory courses. In addition, international students are required to have an IELTS score of 6.0, with no component below 5.5.
Scholarships
Each academic year, SPD Scuola Politecnica di Design and Fondazione Fiera Milano are committed to awarding scholarships to promising talents in the field of design.
Career
Career Opportunities
The Master of Arts in MEED Event and Exhibition Design trains a new professional profile: the Event and Exhibition Designer.
The programme equips participants with the skills and methodological and operational tools needed to:
- understand the contexts in which events and exhibitions are conceived, as well as their economic and organizational implications;
- design encounters between different groups of clients and stakeholders in both physical and digital spaces;
- design and realise the installations for exhibitions, events, shows, and retail environments;
- design institutional and corporate events;
- present themselves to companies and organizations in the sector with a multidisciplinary vision grounded in design, management, marketing, and communication competencies.
