Applications now open for the new edition of the Master's Program in Trade Fair, Event and Congress Organization

Applications now open for the new edition of the Master's Program in Trade Fair, Event and Congress Organization

Applications are now officially open for the new edition of the First-Level University Master's Program in Trade Fair, Event, and Congress Planning and Management (PROGEA), offered by Accademia Fiera Milano in collaboration with the University of Milan. Each year, the program prepares a new generation of professionals for a fast-growing industry, with the clear goal of turning education into a tangible pathway to employment.

21 july 2026

KEY TAKEAWAYS

• Applications are now open for the new edition of the PROGEA Master's Program, which begins on 19 November 2026.

• The program prepares future Exhibition and Event Managers through 500 hours of classroom instruction, project work, and a curricular internship.

• Fondazione Fiera Milano is offering two scholarships to support outstanding candidates.

• Milan continues to strengthen its position as one of Europe's leading hubs for trade fairs, corporate events, and congresses, providing excellent career opportunities for professionals entering the industry.

• Applications must be submitted online.

 

Milan: A Living Laboratory for Trade Fairs, Events, and Congresses

In recent months, Milan has once again reinforced its position as an international hub for the events industry. From the complex organization of the Opening Ceremony of the Milan Cortina 2026 Olympic Winter Games, staged at San Siro Stadium with a multi-venue format, to the trade fairs that shape the city's year-round calendar - including Salone del Mobile, Milano Unica, MICAM, and MIDO - the city continues to set the pace for the sector.

Behind every ceremony, trade fair, and congress lies a sophisticated organizational framework involving planning, cross-functional coordination, stakeholder management, supplier relations, and meticulous scheduling. These are precisely the skills that are increasingly in demand across the industry, not only for trade fairs and institutional events, but also for corporate events such as conferences, conventions, and roadshows.

It is within this dynamic context that applications are now open for the new edition of the Master's Program in Trade Fair, Event, and Congress Planning and Management, designed for those who aspire to build a career in a sector that combines creativity, project management, and international collaboration.

The 2026/2027 Program: Structure and Curriculum

The new edition of the program will begin on 19 November 2026 and comprises 500 hours of study, structured around four thematic modules combining lectures, practical workshops, project work, and career development activities: Marketing & Communication, Concept & Brand, Visual Design & Exhibition Design, and Organization & Management. The curriculum also includes a Personal Branding pathway designed to support students' transition into the professional world.

Classes are held in person, Monday through Friday, with extended sessions on Tuesdays and Thursdays until late afternoon. Attendance is mandatory: students must attend at least 75% of the program and successfully complete the final assessment, which consists of presenting a project based on their internship experience.

 

Admission Requirements

The Master's Program is open to applicants holding a Bachelor's or Master's degree. Candidates are expected to demonstrate strong motivation, a collaborative mindset, and a genuine interest in the events and live communication industry.

Scholarships

For the 2026/2027 edition, Fondazione Fiera Milano is once again offering two full scholarships to outstanding candidates.

From the Classroom to the Industry: Project Work, Internships, and Career Opportunities

A defining feature of the program is its strong practical focus. Throughout the course, students work on real-world projects, responding to briefs provided by companies and exhibition organizers. Over the years, Accademia Fiera Milano has partnered on project work with organizations such as AIM Group and major trade fairs including MICAM, MIPEL, Milano Unica, and Miart.

At the end of the classroom phase, every student completes a curricular internship with one of the leading companies operating in the events, exhibitions, communication, or marketing sectors. For many graduates, this experience has become the gateway to a successful career with event agencies, exhibition organizers, corporate companies, or industry start-ups, in roles such as Event Project Manager, Exhibition Coordinator, Marketing & Communication Specialist, and Business Development Manager.

 

 

How to apply

Applications for admission to the new edition of the program can be submitted online starting today.

FAQ

What is the PROGEA Master's Program?

PROGEA is the First-Level University Master's Program in Trade Fair, Event, and Congress Planning and Management, organized by Accademia Fiera Milano in collaboration with the University of Milan. It prepares future Exhibition and Event Managers through lectures, project work, and internships.

When does the new edition of the Master's Program start?

The new edition will begin on 19 November 2026, and the call for applications is now open.

Who can apply for the PROGEA Master's Program?

The program is open to candidates holding a Bachelor's or Master's degree, as well as professionals with experience in the trade fair, event, or congress sectors, who demonstrate strong motivation and the ability to work effectively in a team.

Are scholarships available?

Yes. Fondazione Fiera Milano is offering two scholarships for this edition.

Does the Master's Program include an internship?

Yes. A curricular internship is an integral part of the program and is guaranteed for every student at one of the leading companies in the events, exhibitions, communication, and marketing sectors.

What career opportunities does the Master's Program offer?

Possible career paths include roles such as Event Project Manager, Exhibition Coordinator, Marketing & Communication Specialist, Business Development Manager, and producer of corporate and cultural events.

How can I apply for admission?

Applications can be submitted online through the official call for applications.