Ferrero

Guided by Maurizio Thiebat – Creative Director at Alphaomega and lecturer in the master – the 2024–2025 Progea students had the opportunity to work on a project work dedicated to Ferrero.

As part of the Concept & Brand module, the students worked on defining an original concept for Ferrero, a valuable opportunity to engage with the methods and perspective of an industry professional, working on a brief inspired by one of the most iconic Made in Italy brands.