Kartell Case Study

Within the Exhibition & Event Management System module, the students explored the Kartell case, analysing the brand’s various exhibition and communication strategies.

The programme included a study of the company’s participation in trade show events, its presence within the Fuorisalone, the role of showrooms as spaces for interaction and sales, and the cultural activity represented by the Kartell Museum, which the students visited.

The exercise made it possible to understand how a brand can build and consolidate its identity through a structured ecosystem of events, spaces, and cultural storytelling.