MICAM Milano – MIPEL – TheOne

In the 2024–2025 edition, the students of the master in Trade Show, Event and Congress Design and Management worked on MICAM Milano, MIPEL and The One Milano, three trade shows in the fashion sector. Through an analysis of the fashion industry, of the exhibitions and of their communication strategies, they developed a proposal for a new concept and exhibition layout, putting into practice what they had learned and engaging with the real challenges of the market.

The students created a new brand and developed communication proposals, ranging from pre-opening engagement events to the inauguration, and from the design of thematic areas within the exhibition to the editorial plan for social media.