Retail Sector

Within the Exhibition Design module, the students of the Master MEED took part in a workshop dedicated to retail, with a focus on the concept store model as a hybrid space where architecture, branding, and cultural production intersect.

Coordinated by Luigi Savio, architect and co-founder of (Ab)Normal, they analysed international case studies and developed design proposals for a multifunctional flagship store in the centre of Milan.

The aim was to imagine a space capable of integrating commercial function, exhibition experience, and social dimension, in response to evolving consumer behaviours, urban life, and new retail formats.